Q: Should I do an author website or a blog? A: Blog! I could equivocate and say, sure, you can do a website if (a) you know how to do them yourself, or (b) you’re willing to throw some money at someone else to develop and maintain a traditional website. Yes, a good website can… [Read more…]
December 15, 2009
A great use of a blog is to answer an FAQ . . . a Frequently Asked Question. Hey, this is one way a blog can actually save you time! (As opposed to sucking it away from you!) Start by considering: what common questions do I get? (This works well for any profession, whether you’re… [Read more…]
December 9, 2009
Quick Blogging Tips Do you have a blog? If the answer is no, why not? A blog is a free website. You can go to Blogger or WordPress (my favorite, it has options for multiple pages and tabs that make it look website-like). If nothing else, why not create a blog as an online business… [Read more…]
April 21, 2009
Every book has a story about itself. The story of the writing of a book-length work (or a substantial article) – how the work came to be – is grist for your publicity mill. It’s an effective and easy-to-use tool in your efforts to establish Brand You, your personal brand. Why? Because it tells two… [Read more…]
February 24, 2009
(This is part of a mini-series for writers, with marketing value to almost any small business. For related posts, click here: “blogging for writers.”) In the last post, I talked about the benefits of a low-key, minimalist blog: one that functions as a mini-website, an online business card or directory listing. You post your contact… [Read more…]
February 23, 2009
You’re a writer (or run a small business). Do you have a blog? No? Really? Why not? I recently gave a talk (on story structure and practice) for the Independent Writers of Chicago (IWOC, excellent networking for freelance writers . . . thanks Dave Epstein for arranging my program!). As part of it, I asked… [Read more…]
The Writer's Handbook
April 20, 2011
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