July Hodgepodge – Creative Names and Cars
July 5, 2009
I’ve been driving cars around the block. Lots of them. I’m car shopping, looking to replace a venerable Suburu wagon that almost made it to 200,000 miles, but sadly stopped short of that celestial goal in a cloud of smoke a couple of weeks ago.
Accordingly (hey, that’s a Honda pun!) I’ve been studying the names of cars. For some, I can only scratch my head. The Dodge Avenger? What exactly are they avenging . . . and how do they plan to go about it? Should I be worried?
Or the Nissan Armada. Hey, didn’t the most famous armada, the Spanish Armada, end up being blown to bits by the English or running aground on the Irish coast, in one of the greatest disasters of all time? (And can a single vehicle be a whole armada? Isn’t that a little vainglorious? Does the SUV come with an admiral’s jacket with epaulets and a funny hat?)
Great car names? It’s the story of Marianne Moore (1887–1972), a celebrated American poet. (One of her great lines was to describe poetry as “imaginary gardens with real toads in them.”) In a 1925 essay, William Carlos Williams wrote about Moore’s ability to capture the vastness of the particular: “So that in looking at some apparently small object, one feels the swirl of great events.”
In 1955, Moore was invited informally to submit ideas for names for Ford’s “E-car” (which stood for “experimental” car) project. Her poetic list included:
- “Resilient Bullet”
- “Mongoose Civique”
- “Varsity Stroke”
- “Pastelogram”
- “Intelligent Whale”
And the exquisite offering:
- “Utopian Turtletop.”
Ford, however, in its wisdom, went with the name Henry Ford’s son, Edsel, and slapped it on the car that would up up as perhaps the greatest marketing failure in American history.
Was it the lame name? Ford had also hired an ad firm to come up with a name. However, the ad agency’s report offered an astounding 18,000 possibilities. Wow, now that’s a consultant’s report! When pressed . . . they managed to trim the list to just 6,000 names.
The executives got an eventual 10 names to choose from, none of which they liked, so in a whim, someone offered the name of Henry Ford’s son. In that high-level committee setting, it must have seemed brilliant . . . or impossible to vote against.
Myself, I’d love to drive a Utopian Turtletop.
To paraphrase William Carlos Williams, what I’d like in a car is simply: “So that in driving some apparently small object, one feels the swirl of great events.”
Such as a good speedy merge from an uphill ramp onto the freeway?
Words Can Change the World, I Think
May 15, 2009
Words can change the world . . . or a small piece of it.
Or so I believe.
However, in a writer’s discussion not long ago, someone asked: what are some examples as proof of that?
I’ve been thinking about that ever since. Writing is so often meant to carry our thoughts and words far beyond us, to places where we won’t always see their effect.
Well, here’s something. A little fable. Not proof of anything, since it’s fictional.
It’s a link to a beautiful 5-minute film. I ran across it on a Milwaukee marketing firm’s blog, so I’ll send it to you via their page. Check it out (and thanks, Data Dog, for helping us discover this.)
Click here to watch:
Historia de un letrero (A short original film, with subtitles)
written & directed by Alonso Alvarez Barreda
Take a few moment to check it out.
And let’s keep thinking about that question.
As writers, can we make a real difference in the world with our words?
How? (And if we do . . . will we know?)
Top Ten Books for Writers (recommended book #2)
February 17, 2009
I’m reviewing my library of hundreds of books of writing advice for top recommendations for your library. Here’s my take on essential works, IMHO, for writers. (Full list on a permanent page of this blog.)
I’ll tell why I think a particular book makes the top list.
Here’s the second (in no particular order) likely candidate:
A Writer’s Coach:
The Complete Guide to Writing Strategies that Work
by Jack Hart (2006)
[Note: the hardcover edition had a slightly different subtitle.]
To order from Amazon.com, click here.
Focus: Nonfiction (Journalism)
Audience: Writers at all levels
Why I’m recommending this: I learn something every time I pick up this amazing book.
Jack Hart is editor at large for The Oregonian and has coached writers for many years while mastering the craft himself. His book is a clear, well-organized set of great advice on how to craft the journalistic report or story (and by extension, many other forms of writing).
The Table of Contents shows the approach: Method, Process, Structure, Force, Brevity, Clarity, Rhythm, Humanity, Color, Voice, Mechanics, Mastery.
A reviewer on Amazon.com (Roy Wenzl, reporter from Wichita, KS), says:
What appears underneath those simple chapter headings is some of the best instruction anyone could have about how to become a skilled writer, and Jack does it by bringing clarity to the most complex ideas.
I love any list for what good writing needs that includes force, brevity, clarity, rhythm. Too many writers can produce run-of-the-mill work, but haven’t learned to elevate their work to the next level.
Jack Hart’s techniques will help you.
Best of all, he practices what he preaches. The book’s succinctness is wonderful.
For example, in just a dozen pages, in the Method chapter, his advice on finding Ideas is brilliantly outlined into precise, useful methods: from very structured brainstorming . . . to distinguishing topics from ideas . . . to finding the thematic focus of your piece.
Or check out his brief explanation of types of “Report Leads” (Summary, Blind, Wraps, Shirttail) . . . or “Feature & Story Leads” (7 types) . . . or “Dangerous Leads” (dangerous for the writer!) . . . and “Loser Leads.”
This is one of the least-fluff, most bang-for-the-buck book on writing I have on my bookshelf. I’ll second the quote on the book’s front cover by Susan Orlean, author of The Orchid Thief:
Wise, practical, and smart, A WRITER’S COACH is an exceptional book, offering advice with good humor and great insight.
Did I make it clear I love this book? It’s definitely one of the best books on craft for nonfiction writers. Get it. You’ll read it many times . . . and enjoy it each time.
Sacred Idleness
July 29, 2008
“Work is not always required. There is such a thing as sacred idleness.”
Author of that quote, George MacDonald (1824–1905) was an 19th-century Scottish fantasy writer and Congregationalist minister; his novels had an enormous influence on C.S. Lewis, Tolkien, and Madeleine L’Engle among others.
I’m just back from a bit of sacred idleness myself, a week-long vacation across the big pond (Lake Michigan) to the other side: the State of Michigan’s dune-swept, sunset-prone western shoreline. I’ve been recharging the batteries of creativity, trudging around Sleeping Bear Dunes national lakeshore, through a sparse beauty of dune flowers and grasses, looking out at horizons blue with water and dark low islands.
I recalled this line from Anne Morrow Lindbergh, whose book Gift from the Sea is a personal favorite.
The loneliness you get by the sea is personal and alive. . . . It’s stimulating loneliness.
I also recalled this quote from Kafka. When I first read it a few years ago, I thought frankly it was the most ridiculous bit of advice I’d encounter. I’m not sure I’d turn to Kafka for advice on the well-balanced life. But the core of the advice, to occasionally be still and just listen, rings true.
You do not need to leave your room. Remain sitting at your table and listen. Do not even listen, simply wait, be quiet, still and solitary. The world will freely offer itself to you to be unmasked, it has no choice, it will roll in ecstasy at your feet.
– Franz Kafka
Just ignore the part about not needing to leave your room. Oh yes, you do!
It doesn’t need to be a week-long outing, sitting on sandy beaches and watching fiery waves turn silvery-blue at sunset.
Daily, I get a lot from a neighborhood walk. I like my 20-minute loop, just enough time on the way out to stretch, breath, relax, and leave some mental clutter behind. Then, fresher ideas start popping in. I’m not sure I’d say the world, per Kafka, rolls in ecstasy at my feet. But I feel rejuvenated and walk back briskly, trying to remember the best of the ideas so I can sit down and pound them out.
(Sometime, I just like to pound the keyboard a bit harder, just because I like the sound of ideas emerging.)
Relaxation, clearing the mind, listening . . . creativity draws on this like a deep, mysterious well to overcome a bit of drought. The Japanese have a word, mushin (the empty mind). A Zen concept, it refers to a mind clear of clutter and active knowledge. It is essential to seeing things fresh.
And it is reached by techniques designed to reach that state: sitting, breathing, walking, looking at nature.
At a museum I used to work at, creating exhibits, we used to walk away from first rough layouts, leaving the space, muttering the mantra: erase, erase, erase. Then, we’d re-enter the space and look at it through the eyes of a newcomer.
There is another state, muga, beyond the empty mind, of mushin, which is closer to uniting with the cosmos. It is a total centering, described by Japanese Zen master Takuan Sōhō, author of The Unfettered Mind, talking about the connection of long practice, mind-free centering, and the flow of powerful activity. He wrote:
When the swordsman stands against his opponent, he is not to think of the opponent, nor of himself, nor of his enemy’s sword movements. He just stands there with his sword which, forgetful of all technique, is ready only to follow the dictates of the subconscious. The man has effaced himself as the wielder of the sword. When he strikes, it is not the man but the sword in the hand of the man’s subconscious that strikes.
For the writer, the sword is the pen, and the opponent the blank page, perhaps.
So empty your mind. Go for a walk. Breathe. Become just little more blissful. And excited to get back to work.
After all, even crazy Kafka knew what it comes down to in the end:
God gives the nuts, but he does not crack them.
– Franz Kafka
Successful Writers: Pig-Headed and Obstinate
May 6, 2008
Isak Dinesen said, “I write a little everyday, without hope and without despair.”
She meant that writing is not a matter of hope or wishful thinking, but of the discipline of doing it.
Writing. A little every day. Pen to paper, finger to keyboard.
Kelly James-Enger, successful freelancer and author of Six-Figure Freelancing and Ready, Aim, Specialize, has said she has a drawing in her office of a man in a sailboat, with an old proverb, “If there is no wind, row.” That’s probably the best advice for writers I’ve heard.
In a similar vein, check out the website of Philip Pullman, author of His Dark Materials trilogy, launched in 1995 with The Golden Compass (Northern Lights in its original British edition).
On his web page About the Writing, Pullman notes the three things that inspire him: (1) Money (as a professional writer with bills to pay), (2) “the desire to make some sort of mark on the world,” and (3) “the sheer pleasure of craftsmanship.”
And he hones in on the prime ingredient of a writer: “pig-headed obstinacy.”
If you’re going to make a living at this business — more importantly, if you’re going to write anything that will last — you have to realise that a lot of the time, you’re going to be writing without inspiration. The trick is to write just as well without it as with. Of course, you write less readily and fluently without it; but . . . Amateurs think that if they were inspired all the time, they could be professionals. Professional know that if they relied on inspiration, they’d be amateurs.
Words to heed, from an obstinate, brilliant storyteller.
Walt Whitman: Twirl of My Tongue
February 20, 2008
What is the calling of a great writer?
To write. To celebrate. To see how everything is connected and equal. To share the smallest of epiphanies, and to show how it is the same as the largeness of the universe. “I believe a leaf of grass is no less than the journey work of the stars,” said Walt Whitman.
According to Walt Whitman, in his excited, extravagant, effusive, ecstatic rant on great poetry and bold expression in his 1855 preface to Leaves of Grass:
Love the earth and sun and the animals,
despise riches, give alms to everyone that asks,
stand up for the stupid and crazy,
devote your income and labor to others,
hate tyrants, argue not concerning God,
have patience and indulgence toward the people,
take off your hat to nothing known or unknown,
or to any man or number of men,
go freely with powerful uneducated persons,
and with the young, and with the mothers or families,
read these leaves in the open air every season
of every year of your life,
re-examine all you have been told in school or church
or in any book,
and dismiss whatever insults your own soul;
and your very flesh shall be a great poem . . . .
The poet shall not spend his time in unneeded work.
He shall know that the ground is always ready ploughed
and manured . . .
He shall go directly to the creation.
The ground is already ready for the writer, ploughed and manured. Go directly to the process of creativity. Again, from Whitman (in Song of Myself):
My voice goes after what my eyes cannot reach,
With the twirl of my tongue I encompass worlds
and volumes of worlds.
With a twirl of the tongue . . . or flourish of the pen . . . or clickety-clack of the keyboard.
Go forth and encompass worlds. Today.

